The Hair-Loving Reason Matrix Reformulated SoColor + SoColor Sync
SoColor and SoColor Sync have been reformulated and are now pre-bonded— they are the products you know and love but just made better. The new formulas work harder than ever before, so you are free to colour with confidence! Damage is the #1 concern for clients when it comes to having their hair coloured, but the new new Matrix pre-bonded formulation ensures optimal condition of the hair throughout the colouring process.
Our Matrix values are centred around creating uncomplicated, high-performance solutions for all styles and all hair types. A truly inclusive brand, our products empower every hairdresser to colour with confidence. We are constantly evolving and innovating our SoColor and SoColor Sync offering, keep reading to find out everything you need to know about our updated formulas and why you and your clients will love them.
What is pre-bonded?
The new SoColor and SoColor Sync formulas have been enhanced with our exclusive Bond-Protecting Concentrate. This unique blend of taurine and cationic polymers act as an internal bond-support system to strengthen and protect the strands during the colouring process. The pre-bonded formula helps to maintain the integrity of the hair, colour after colour*.
How does SoColor and SoColor Sync pre-bonded work?
The Bond-Protecting Concentrate has a linear network of positive charges that binds to negatively charged areas of damage in the hair. This means the formula can zone in on damage, reinforcing and repairing the weakened bonds within the sensitised cortex.
What are the benefits of pre-bonded SoColor and SoColor Sync?
By using SoColor and SoColor Sync pre-bonded formulas, you can colour with confidence because the new and improved products will help to protect your client’s inner hair structure, colour after colour* The new formulas mean that you can now offer clients, with even the most fragile hair, colour services without the fear of damage. The formulas fortify the hair for less breakage, something all your clients will love.
And where you would have previously had to add a Bonding agent into your colour, and then use a step 2 sealer at the backwash, with new SoColor and SoColor Sync, you don’t have to as the pre-bonded benefits are already inside! Helping you to save both time and money.
Why will clients want to know about the new pre-bonded formulas?
SoColor and SoColor Sync are going to be yours and your clients’ BFF. That’s because the new pre-bonded formulas enable clients to push the boundaries when it comes to what’s possible. You can have the confidence to transform their hair without fear of damage, which means you can be free to get creative and work with your clients to create a colour look they will love.
With SoColor and SoColor Sync you can colour even the most fragile strands whilst helping to protect the inner hair structure.* And, as with the previous formulas, you can assure your clients that they can expect the same shine and conditioning benefits to last up to 20 washes. Stronger, shinier hair and the colour they’ve always dreamed of—sounds good, right?
Does your colour brand work as hard as you do?
At Matrix, we empower hairdressers of all ages, backgrounds and levels of expertise with the tools and self-assurance to deliver next-level looks and realise their creative and professional potential. And, our new pre-bonded formulas are another example of how Matrix is empowering you to be truly creative without barriers.
*Assessed after 7 applications on sensitized hair.